Search Engine Optimization (SEO)
SEO isn’t one thing, it’s a practice, it’s an art. Google and other search engines rate your website and its content with positive and negative points. If you get as many of the positive points as possible, your content and website will do well in natural organic searches. The better the natural results, the less you need to supplement with paid advertising.
Learning SEO takes hard work, a lot of research, time and dedication. For me, it became a true passion of mine almost 20 years ago. I love what I do and I get results.