Stop the SPAM – Email Marketing Best Practices

For the love of GOD, please get PERMISSION to add someone to your email marketing lists. I am currently battling a ridiculous amount of email spam (at least 10 per hour) so I’m passionate about the subject and frustrated with the etiquette.

There are plenty of ways to grow your email list while asking someone if they would like to receive communication from you or your company. It’s all about taking advantage of timing and opportunity.

  • Use a paper sign up sheet – Sometimes keeping it simple is best. Have one ready and place by the cash register in your store or on your table at a trade show booth.
  • Analyze your current database – Ask anyone who is already signed-up for email marketing if they would like to join. Show them the value and offer an incentive.
  • Ask while you are on the phone – Sales people and customer service representatives have an opportunity to ask someone while they are on the phone. Set-up a good Customer Relationship Management (CRM) tool to make it easy for your team.
  • Add a sign-up form to your Facebook page – make it easy for your fans to join. These forms can be connected to some email management programs like Constant Contact.

Here’s a few tips for digital marketer’s working with email marketing, IT professionals trying to stop email SPAM, or business owners looking for answers.

Familiarize yourself with CAN-SPAM laws

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. Ask people if they would like to join your email list, show them the value in your communication, and give them the opportunity to change their mind(Unsubscribe).

Get to know the Spamhaus Block List

The Spamhaus Project is an international nonprofit organization that tracks spam and related cyber threats such as phishing, malware and botnets. If you are not following CAN-SPAM laws, you may be blacklisted. There are always cases where new digital marketers have good intentions and bad practices. You can check to see if you are on a blocklist and how to change your ways and be removed.

How to report Email Spam – is an email spam reporting service allowing recipients of unsolicited bulk or commercial email to report IP addresses. False reports are not tolerated, you will be banned from services and may be subject to a fine. Work with your Internet Service Provider (ISP) before reporting or sending bulk email campaigns.

Understand Global Email Filters available through your website hosting

Global Email Filters can be an easy, quick tool to reduce the amount of email spam getting to multiple inbox recipients. I highly recommend setting up filters for the top 10 most abused Top Level Domains (TLD’s).

Unfortunately, We can’t stop all Email SPAM. I hope this helps everyone to do their part for the greater good of all. I would love to hear any additional recommendations – please feel free to leave a comment below. Thank you!


Specialties: Thought Leadership • Digital Marketing • Direct Marketing • Lead Generation • Marketing Analytics • Online marketing • Search Engine Optimization (SEO) • Web Design • Social Media • Branding & Identity • Marketing Communications.

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