Stop the SPAM – Email Marketing Best Practices

For the love of GOD, please get PERMISSION to add someone to your email marketing lists. I am currently battling a ridiculous amount of email spam (at least 10 per hour) so I’m passionate about the subject and frustrated with the etiquette.

There are plenty of ways to grow your email list while asking someone if they would like to receive communication from you or your company. It’s all about taking advantage of timing and opportunity.

  • Use a paper sign up sheet – Sometimes keeping it simple is best. Have one ready and place by the cash register in your store or on your table at a trade show booth.
  • Analyze your current database – Ask anyone who is already signed-up for email marketing if they would like to join. Show them the value and offer an incentive.
  • Ask while you are on the phone – Sales people and customer service representatives have an opportunity to ask someone while they are on the phone. Set-up a good Customer Relationship Management (CRM) tool to make it easy for your team.
  • Add a sign-up form to your Facebook page – make it easy for your fans to join. These forms can be connected to some email management programs like Constant Contact.

Here’s a few tips for digital marketer’s working with email marketing, IT professionals trying to stop email SPAM, or business owners looking for answers.